Know Your Audience

Once you have identified and set objectives, you then need to find out as much as you can about your audience. Who are the participants? What are their roles and key responsibilities? What level are they at? What previous training have they had? What are their needs? What are the potential issues you may face?

Having detailed information on participants and their needs will help you create an effective training plan. Whether they are managers, senior employees, direct reports, new staff or a mixed group makes a big difference to how you deliver your training.

Speaking to a small number of participants prior to the event can provide insight into their needs and valuable feedback into your training plan. You could get them to complete a short survey. The more relevant you can make the training, the more engaged you are likely to find the audience.

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